Archive for the ‘Press’ Category

Crusher to present at SF Tech Meetup

January 9, 2008

Good news: Crusher was invited to present at tomorrow’s SF Tech Meetup (Jan 9th). Once again Phillip volunteers himself to talk about Crusher in what he humbly referred to as “a smallish tech networking event I’ve gone to a few times so not a big deal”. Hopefully he won’t get caught “cold” again like the last few times. Last minute arm wrestling managed us to get Russell up there to share his work as well.

WIRED finds Crusher interesting

December 6, 2007

We’ve had a great surge of users using Crusher for holiday parties. Great if the spike we were having in our analytics were all actual usage, but some good press too. A Wired article came out today just as much as a surprise as its interview with my business partner Phillip. From hearing about a phone interview to a great top of the story spot, wow, these guys work blazingly fast. And I thought we were agile :

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Top Ten Website

October 25, 2007

Crusher is a great service for designers. We were featured on HOW design’s top ten resources for October (top of the list), and I believe we are about to be featured in Communication Arts’ resource section of their print magazine. “Print” meaning the stuff you can read but not click on. Very cool that the design community is recognizing the value in the amount of customization we allow. The event page is completely brand-able, letting you give it your own personal look for your private party, a corporate look for your company event, or a promotional look for your band’s next gig.

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Crusher gets positive Webware review

July 12, 2007

First comment from co-founder of Planypus. Booooo! Just kidding. We like the planypus. More power to little start-ups, i say.

CRUSHER TAKES FRESH LOOK AT ONLINE INVITATIONS
There’s yet another new invitation service emerging: Crusher. In many ways this service is the antithesis of MyPunchbowl, which we’ve recently covered. Crusher’s design is super-clean and simple, and it doesn’t have the over-the-top feature set of MyPunchBowl. We like MyPunchBowl. But we also like Crusher… read more

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Press Release – Crusher Beta, a good indication of full on Crusher

May 5, 2007

San Francisco, CA – After almost seven months of development by a small skeleton crew of experienced designer/developers, Crusher Inc. is proud to announce the launch of Crusher Beta, a website which confirms a new stage in the evolution of living room start-up efficacy. Breaking away from the common practice of well funded, well staffed, over featurized, disruptive technology start-ups, the Crusher Beta is the world’s first website to deliver a practical and agile *shotgun application under no budget. Crusher Inc. has identified practicality and agility as two of the major quality benchmarks for the electric internet.

Building on the success of well-intentioned web services, the Crusher Beta pulls away from the pack with a feature set a third the size of most similar online event publishing applications. The product of many years of accumulated personal frustrations, this is the closest that any website has come to approximating the remarkable Crusher (post-beta) of the future. In practical terms, it is a breakthrough in delivering the initial version of what one day will be full on Crusher, envisioned as an awesome collaborative showcase for events.

Beneath its raw no-nonsense exterior, the Crusher Beta boasts the latest in Bay Area hip programming trends that puts older sites to shame. Built almost entirely using Ruby on Rails and AJAX, Crusher Beta was developed with minimal time and resources while producing major functionality and application appeal. The ratio is phenomenal.

Crusher Beta showcases a new “no membership required” system, which uses no traditional marketing schemes to convert its users into membership. Instead it employs exceptional charm and good user-experience (which comes from using the product) to sell itself.

The beta at a glance:

– Create engaging event invitations using photos, video, and music.
– Keep track of your private or public guest list, RSVP’s optional.
– Customize the look of your page quickly, or dare to edit the CSS.
– Get real-time notifications and comments in your phone.
– Ha ha! Organize your own personal events from larger public events (aka Crush This).
– Add your own custom functionality using HTML.
– Report **bugs and provide feedback. Take part and watch it grow!
– Oh, and no ad banners.

The Crusher Beta is simply a landmark beta application!

*A shotgun application is defined as a short-range broad-experience easy to use application, which strives for a very low barrier to entry and a limited built in feature set.
**A software bug is a flaw that leads to unintended results.